Wednesday, September 19, 2012

Many Benefits Of Using Twitter In Your Business

Many companies use Twitter to retain current customers and recruit new, not knowing that there are many other opportunities in using this form of social media. In fact twitter wins over Facebook as it is estimated that 56% of people who follow a brand on twitter are likely to buy as opposed to 47% for Facebook Twitter is also regarded as the first choice as regards sharing referrals about a new product or service on the market. Studies have found that while users who give a "Like" on Facebook, do so in order to get discounts and gifts, Twitter users are more likely to use the platform to receive news, information and "updates" about future products of the brand or the company's upcoming projects.
Twitter is also a very valuable research tool as companies can join groups related to their business and gain valuable information in this way. As for finding prospects, many senior decision makers have twitter accounts. Followerwonk is a good place to start looking for people as you can search bios. Here again you can use twitter to actually ask your followers a number of key marketing questions. What are they looking for in a certain product or service? How do they rate your product or service in the marketplace? Where do they look for products and service on the internet?
Again keywords are as important here as they are in any form of internet search. It is useful to start looking at the Google keyword tool to find high search numbers and then use these keywords in you twitter search.
Twitter is an excellent way to build your personal brand. The constant communication to your followers of interesting, educational and informative information helps build strong trust based relationships.
Twitter is an ideal vehicle for running special offers or promotions. Many companies offer discount coupons to their followers. Followers are interested in anything that is new, that saves or makes them money, or is entertaining. Many retail food stores, bakeries, coffee shops and restaurants have found that "tweeting" their latest offering to their customers can bring a flood of customers.
Twitter is also an excellent way of seeing what your competitors are doing because the social network is free and companies rarely protect their tweets, you can read them without any problem and inform you of what they are doing.
As the social network is free and companies rarely protect their tweets, you can read them without any problem and inform you of what they are doing. Add to the list, experts, leaders and indirect competitors.

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